Tuesday, January 30th  at 11:00am - 12:30pm EST

LevelUp is excited to announce a partnership with 85West Communications to offer Perfecting Public Relations Through the Power of Storytelling. This 1.5-hour virtual training will elevate your organization and teams with best practices, interaction, and skill-building exercises. 

ABOUT THE TRAINING

Retaining a public relations agency or consultant to help tell your organization’s story is not always in the budget, but it’s a “must-have” for every organization.

85West Communications is excited to present a Storytelling Workshop focused on media and public relations that’ll have organizations ready and empowered to be their own brand
advocates.

WHAT YOU WILL LEARN

• How to find, craft, and sell news-worthy topics to the media
• About how the media machine works - why things get covered, why other things don’t,
  how to branch out to get multiple points of - coverage in television, radio, print, and
  online, and how to think creatively to gain PR opportunities
• Preparing for an interview, including messaging, your look, how you introduce yourself, etc.
  It’ll be fun, I promise!

TRAINING BREAKDOWN
Part 1 - Building PRable Stories

• The Formula for PR
• How to brainstorm story angles
• Strategies and tips

*Break out to come up with story ideas

Part 2 – How to Write a Pitch

• When to email and when to send a full press release
• Elements of a pitch & examples
• How to pitch

*Break out to write a pitch

Part 3 – Pitch critique; volunteer basis

Part 4 – Prepping for the Camera

• Questions to ask when the media is interested
• How to prep for an interview
• What to Wear!? 

HOW MUCH DOES IT COST?
This training cost will vary based on an organization's NYATEP membership.

• NYATEP Membership+ $0
• NYATEP Standard Membership $45.00
• Non-Members $150.00