WIOA Corner: American Job Center Branding

The U.S. Department of Labor Employment and Training Administration (ETA) has established the American Job Center network, a unifying name and brand that identifies online and in-person workforce development services as part of a single network. In connection with this activity, ETA has established trademark ownership of the following logos: 1) "American Job Center network"; and 2) "a proud partner of the American Job Center network" ("Logos") for use in the public workforce system.

One-Stop Centers are required, within 90 days of the Final Rule publication, to update all “primary electronic resources” with either:

  • “American Job Center” identifier

  • One-stop centers that want to use their existing name followed by a tagline may use their name along with “a proud partner of the American Job Center network”

Additionally, any new products and materials printed, purchased or created after [90 days from the publication of this Final Rule] must comply with the new branding requirements. All other branding must be updated by July 1, 2017, including activities, physical products and signage, would allow an appropriate amount of time for the rebranding to be completed. Local areas can use their current marketing materials until the supply is exhausted. It is also important to note that use of the brand is an element that should be included in the Mandated Partner Memoranda of Understanding negotiated by the local workforce boards and partners to the One-Stop system.

U.S. DOL and U.S. DOE will issue further guidance, and have issued a helpful style guide that includes pantone colors and placement examples to aide in the transition, found here: https://www.dol.gov/ajc/

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